"There is a very strong Japanese soft power around the world,” says Philippe TERRIEN, Co-Founder of DAMDAM Tokyo.
In our latest “1 Minute With”, Philippe TERRIEN and Giselle GO share their perspective on the rise of J-Beauty and what makes DAMDAM Tokyo resonate with consumers all around the world.
What defines J-Beauty?
- A skin-first philosophy focused on long-term health over instant correction
- Minimalist routines designed around performance and restraint rather than accumulation
- A unique dialogue between tradition and advanced science
- No overclaim: a culture of silent efficacy, calm, and trust
The rise of J-Beauty is still in its early chapters, and we’re proud to be part of the journey with DAMDAM Tokyo.
Other news
- BEAUTY & WELLNESS BRANDS
- General
Deconstruct founder Malini ADAPUREDDY shares her vision for transparent, science-backed, and beginner-friendly skincare for Indian skin.
- BEAUTY & WELLNESS BRANDS
- General
Learn how Uni founder Alexandra KEATING combines sustainability and guilt-free luxury with innovative algae-based body care.
- BEAUTY & WELLNESS BRANDS
- General
Jun LIM, founder of BORNTOSTANDOUT, shares his philosophy on fragrance as identity, artistic freedom, and shaping culture.